Curio launches ‘Be Intrigued’ marketing campaign

Curio – A Collection by Hilton unveiled a new website design and online marketing campaign Tuesday designed to capture the individuality and authenticity of each hotel in the collection. Titled “Be Intrigued,” the campaign also debuted a new 30-second online ad spot. Guests are also encouraged to share their experiences on social media by using the hashtag #BeIntrigued.

In addition to the campaign, Curio is offering a Hilton HHonors promotion through July 31. HHonors members can earn an additional 1,500 bonus points per night for up to four nights at all Curio hotels

“The Curio brand has offered guests hand-picked hotels with a special character you can’t duplicate – properties that truly embody the fabric of their cities – backed by the reassurance that comes with the Hilton name,” said Dianna Vaughan, global head of Curio. “The new website and campaign highlight the brand’s unique collection of hotels and illustrate the journeys of discovery that let our guests be intrigued in each of the communities we serve.”