IHG brand Crowne Plaza Hotels & Resorts has launched a multimedia advertising campaign starring PGA Tour professional Rickie Fowler.
The campaign includes a broadcast spot titled “It’s Good to be Rickie,” which reveals Fowler’s stay at a Crowne Plaza hotel prior to tournament play as he is followed during his morning routine by CBS golf analyst Ian Baker-Finch, who provides play-by-play color commentary.
Print, digital and broadcast ads featuring Fowler will run through July 15 in support of the brand’s PGA Tour title sponsorship of the Crowne Plaza Invitational at Colonial, scheduled for May 21-27 at Colonial Country Club in Fort Worth, Texas.
