Choice rebranding 9 UK hotels

Choice Hotels International announced on Tuesday that it signed a strategic agreement with Akkeron Hotels Group that will initially see nine hotels in the U.K. franchised under its Quality and Clarion Collection brands.

Under the agreement, five Akkeron hotels in Bristol, Bury St. Edmunds, Colchester, Peterborough and Kings Lynn will be rebranded under the Quality brand and another four hotels located in Winchester, Darlington, Ringwood and Stevenage will operate under the Clarion Collection brand.

Choice Hotels International, Silver Spring, Maryland, said other Quality and Clarion Collection branded hotels in the Akkeron Hotels Group, Bromsgove, England, portfolio are expected to come online throughout 2013.

“The agreement initially will focus on rebranding nine hotels with the opportunity to discuss rebranding further Akkeron hotels in the future,” said Duncan Berry, UK CEO, Choice Hotels Europe.

The addition of the nine hotels is an almost 25% increase in the Choice Hotels UK hotel portfolio and an additional 611 guestrooms.