Choice Hotels EMEA partners with ADA Cosmetics to introduce natural, eco-friendly amenities

Choice Hotels EMEA, the 100% franchise-focused hotel company, has introduced natural and eco-friendly Marie-Stella-Maris amenities across its Clarion, Sleep Inn and Ascend Hotel Collection properties as part of a long-term collaboration with hotel cosmetics supplier ADA Cosmetics.

The new, upscale product range from Marie-Stella-Maris – which includes body wash, shampoo and conditioner – is now available in all rooms and public areas. The Dutch brand’s body and skin products are 100% vegan and use organic ingredients, including cocoa butter, jojoba and sweet almond oil. 

Sold in lightweight and recyclable bottles, all Maire-Stella-Maris products are free of polluting microplastics, parabens, silicones and petrochemical ingredients, making them safer for both guests and the environment.

“Our research revealed guests are increasingly concerned by where their amenities come from and what happens to them on disposal. At Choice Hotels, we’re committed to providing the best possible experience to meet these evolving needs, while also being mindful of our impact on the environment”, said Choice Hotels EMEA senior director commercial & operations, Helen ter Beek. “This is why we are delighted that Marie-Stella-Maris’ natural and environmentally friendly range of amenities is now available across our Clarion, Sleep Inn, and Ascend Hotel Collection properties – marking a milestone in our long-term collaboration with ADA Cosmetics. Like our Sleep Inn hotels, Marie-Stella-Maris’ premium products are also inspired by nature and so they perfectly embody the brand’s ‘stay balanced in style’ ethos. With their sophisticated, aesthetic design, the new amenities deliver on Clarion’s promise to offer distinction in design and style, with attention to small details and support our Ascend Hotel Collections outlook, which is focused on offering an elevated level of comfort and service and exhibiting a warm, homely atmosphere that inspires a sense of belonging.”

“At ADA Cosmetics, our unwavering passion lies in creating products that pamper guests while upholding the highest standards for natural and organic cosmetics.“ said Lutz Hübner, CEO of ADA Cosmetics. “Our collaboration with Choice Hotels EMEA exemplifies our shared vision of offering environmentally responsible choices without compromising on quality and comfort. By introducing Marie-Stella-Maris eco-friendly amenities into Clarion, Sleep Inn, and Ascend Hotel Collection properties across EMEA, we not only make a positive impact but also provide guests with a truly memorable beauty experience.

“In line with our commitment to innovation, we are proud to present our dispenser system, SmartCare+. With its patented membrane technology and 100% recyclable mono-material design, SmartCare+ ensures a seamless blend of convenience, impeccable hygiene, and sustainability,” he added.

Last year, Choice Hotels EMEA embarked on a brand refresh with a re-energization strategy focused on offering relevant brands that deliver value to guests and generate revenue for its franchisees. 

Choice Hotels EMEA is currently represented under the Clarion, Quality, Comfort and Ascend Hotel Collection brands. Comfort, Clarion, Quality and Ascend Hotel Collection are embarking on a refresh while the Sleep Inn brand has been newly introduced to EMEA.