Centara, Accor end association

Centara Hotels & Resorts, Bangkok, Thailand and Accor, Courcouronnes, France announced on Tuesday that they are ending their joint branding of three hotels in Thailand.

The partnership will expire at the end of the year, and the hotels involved are the Sofitel Centara Grand Bangkok, Sofitel Centara Grand Resort & Villas Hua Hin and the Novotel Hat Yai Centara. It concludes a 25-year partnership between the two companies.

The hotels will be rebranded as Centara Grand Plaza Bangkok, Centara Grand Beach Resort & Villas Hua Hin and Centara Hotel Hat Yai.