Carlson Rezidor Hotel Group signed the first four Radisson Red hotels in the Americas: Radisson RED Bogota, Colombia; Radisson Red Cali, Colombia; Radisson Red Campinas, Brazil; and the Radisson Red Minneapolis Downtown.
“Red has already garnered strong interest and development momentum in Asia Pacific and in Europe, so we are very excited to announce our first hotels in the Americas,” said Javier Rosenberg, chief operating officer, Americas, Carlson Rezidor Hotel Group. “For us, we see opportunity for Radisson Red in a segment we have termed ‘lifestyle select’ that strives to create a uniquely engaging, personalized guest experience.”
The brand aims to appeal to tech-savvy guests with a “Millennial mindset” by offering a non-traditional stay experience. The concept strives to combine work and play and is inspired by design, art, music and fashion.
The other locations currently under development include Brussels, Belgium; Capetown, South Africa; Glasgow, Scotland; and Shenyang Hunnan, China. Carlson Rezidor plans to open 60 Radisson Red hotels globally by 2020.