Caesars to rebrand hotel to match Linq

Caesars Entertainment said Tuesday that it will overhaul The Quad hotel and rename it the Linq Hotel & Casino effective October 30. The aging Las Vegas Strip resort formerly known as the Imperial Palace will get a US$223 million refresh to attract the next generation of guests.

The Linq rebranding matches the new dining and entertainment district next door to the hotel, which features the world’s tallest Ferris wheel.

The property was renamed The Quad two years ago when Caesars started remodeling the ground-level casino and restaurants. It now plans to modernize the 2,256 hotel rooms, create a new entrance built around a lobby bar, and add new retail outlets, as well a spa amenities and a new pool deck.

The bar will feature wines on tap and beverage pairings and flights. It also will have its own gaming experience with six table games in an effort to create more of a social hub.

The Linq will have an automated check-in, while a VIP lounge and concierge desk will have touch-screen monitors that can process bookings for dining and entertainment.

High-speed WiFi will be available throughout the resort and work seamlessly between the hotel and the Linq promenade.