Best Western targets 100 hotels in India by 2017

INDIA Best Western International expects to have 100 hotels in India by 2017, mainly in the budget segment.

There are currently 18 Best Western-affiliated hotels open in the country, comprising about 1,000 guestrooms. Eleven additional properties are in the pipeline.

“The long-term plan is that in the next seven years we want to operate 100 hotels in India, aggregating to about 10,000 rooms,” Best Western India President and COO Sudhir Sinha tells The Economic Times.

About half of the 100 planned properties will be under the Best Western brand. The upscale Best Western Premier and the midscale Best Western Plus brands will also be represented in India.

Cabana Hotels is the master franchisor for Best Western in India.