B Hotels & Resorts announced on Monday the launch of the b2 hotel brand for the 3-star market.
The first b2 location will be announced within weeks. B said the brand will “revolutionize” the traditional concept of select-service hotels by offering full-service amenities, spa and wellness programs.
“b2 hotel is all about offering all that the industry and consumers love about B, but at a more affordable price point and streamlined operational and staffing model, benefitting guests and owners,” said Ayelet Weinstein, B Hotels & Resorts CEO.
The b2 brand signatures are:
• B Social – Communal seating, tables and gathering spaces are a brand standard
• B in Touch – B In Touch Amenities include complimentary iPad rentals, digital concierge touchscreens and more. All properties will offer FreeB Wi-Fi, complimentary high-speed Internet throughout all public spaces and guestrooms
• B Ambiance – Sound, lighting and scent will have mood-altering effects on how guests interact
• B Nourished – F&B offerings will include a signature restaurant concept, bar, in-room dining and banquet services
• B Indulged – Spa suites offering massages treatments
• B Active – As part of the Well B-ing program, each b2 hotel will offer a fitness center
• B Adventurous – Excursions and event offerings will be developed specifically for leisure guests
• B Sensitive – B2 Hotels will implement green initiatives and sustainable alternatives during the renovation process and the long-term operations
B Hotels & Resorts, Weston, Florida, currently operates B Ocean Fort Lauderdale and is set to open B South Beach, both in its native state.