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Amman leads Mideast hotel metrics boost in September

MIDDLE EAST AND AFRICA The Middle East and Africa region reported increases in all three key performance measurements for September, according to STR Global data.

The region’s occupancy ended the month with a 5.6% increase to 58.2%, while ADR rose 8.2% to US$147.39 and RevPAR went up 14.2% to US$85.80.

The region’s performance was boosted in September with strong performances across northern Africa. However, the subregion’s 15.9% ADR increase to US$87.73 is still only half of the average of US$188.18 that was achieved across the Middle East subregion.

“We mentioned last month that we were looking forward to seeing September results, as the Middle East subregion had reported the first ADR increase in August,” says Elizabeth Randall, managing director of STR Global. “Unfortunately, we have to wait for this trend to stabilize. The impact of the changing Ramadan periods from 2009 to 2010 is making a reading of the current month’s performance harder, and it will be interesting to see how October ends.”

Amman achieved the largest occupancy increase in the region, rising 39.2% to 57.7%, followed by Riyadh, with a 22.3% increase to 41.9%. Three markets posted occupancy decreases: Johannesburg (down 10% to 56.7%), Jedda (down 8.6% to 63.1%) and Abu Dhabi (down 7.8% to 57.5%).

Johannesburg reported the largest ADR increase, rising 32.5% to US$124.34. Abu Dhabi fell 27.8% in ADR to US$142.65, reporting the largest decrease in that metric.

Three markets experienced RevPAR increases of more than 30%: Amman jumped 48.5% to US$82.84, Beirut rose 31.3% to US$193.94 Cairo improved 30.1% to US$81.73. Two markets reported RevPAR decreases for the month: Abu Dhabi (down 33.4% to US$81.96) and Jeddah (down 9.1% to US$132.55).

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