Americas, Asia Pac, Europe improve: STR Global

Hotels in the Americas, Asia Pacific and Europe saw improved performance metrics in November 2011, according to data from STR Global.

In year-over-year measurements, the Asia Pacific region’s occupancy increased 2.1% to 71.9%, its average daily rate increased 4.7% to US$143.08 and its revenue per available room was up 6.9% to US$102.89.

“Natural disasters dominated the news and affected hotel performance in the region over the past 11 months”, said Elizabeth Randall, managing director of STR Global. “Despite this, demand across the region, up 2.9% year-to-date, increased each month apart from March. With hotel performance continuing to pick up in November, year-to-date performance showed a 10.4% RevPAR increase to US$93.65.”

Three markets experienced RevPAR increases of more than 20% with Bali up 29.0% to IDR986,756.27 (US$109.25), Jakarta up 27.3% to IDR731,977.56 (US$81.04) and Hong Kong up 23.4% to HKD1,974.25 (US$253.26).

The largest RevPAR decreases were seen in Bangkok, down 31.5% to THB1,356.05  (US$43.31) and New Delhi, down 15.8% to INR6,707.27 (US$127.05).

The Americas region ended November with a 4.4% increase in occupancy to 56.2%, a 4.1% gain in average daily rate to US$102.90, and an 8.6% jump in revenue per available room to US$57.87.

Four markets achieved RevPAR increases of more than 15%, with San Francisco up 31.4% to US$118.78, Miami up 22.4% to US$118.58, San Juan up 18.5% to US$114.42 and Boston, Massachusetts, up 15.3% to US$101.52. Santiago fell 3% in RevPAR to US$140.91, posting the largest decrease in that metric.

Hotels in Europe also improved overall in November, seeing a 1.7% increase in occupancy to 65.9%, a 1.7% increase in ADR to US$131 and a 3.5% increase in RevPAR to US$86.29.

“European hotel performance continued to hold on with slight increases in occupancy and average room rate compared to November 2010”, said Randall.

As has been the story yearlong, the Middle East/Africa region reported mostly negative performance results. The region ended the month with a 4.3% decrease in occupancy to 65.8%, a 3.5% rise in average daily rate to US$184.24, and a 1% percent decrease in RevPAR to US$121.28.