Search

Ă—

Agentic Hospitality names VP of sales

Agentic Hospitality, the AI-native platform built for the hospitality industry, has announced the appointment of a new vice president of sales. David Wiley will lead early-stage customer engagement and growth, helping hoteliers understand why AI infrastructure has become essential.

Wiley brings 25 years of sales and leadership experience to the role, including more than two decades in hospitality. He spent formative years at Disney, where he began in an entry-level role in 2010 and by 2017, he served as sales director, overseeing business development, marketing and operational leadership in California. Most recently, Wiley served as an account executive at Microsoft, where he managed strategic travel and leisure accounts.

“The hotel technology landscape is constantly shifting,” said Brad Brewer, founder and chief AI officer of Agentic Hospitality. “Therefore, we needed to build a team that positions the right people in front of the right conversations. Dave knows hospitality. He knows enterprise-level transformation, and he knows how to take the complex issues of visibility, distribution, and profitability and make them actionable for hotel leadership. That’s why he’s such an important addition to this team. More importantly, Dave understands hospitality from the inside and can translate what’s happening into clear, urgent action for owners, operators, and management teams.”

“I’m a big fan of the underdog,” Wiley said. “That’s exactly where hoteliers are right now. The difference is we can flip the script for good. Agentic Hospitality is the partner you start with and grow with. You don’t have to stitch together multiple vendors, and you don’t have to switch platforms later. We have a full suite built to grow with your needs.”

In this role, Wiley said he will lead first impression interactions with prospective partners, qualify interest, identify the decision-making team, and guide stakeholders toward demonstrations with Agentic Hospitality’s leadership and product teams.

“My responsibility is to open our customers’ eyes to what’s changing and what they need to move on immediately,” he added. “I bring executive relationship building, active listening, anticipation of needs and the ability to tell a great story because this isn’t just a product conversation. It’s a survival conversation.”

In a recent HOTELS magazine cover feature, Brewer described an industry-wide turning point: “Booking is rapidly moving from traditional websites and apps to natural-language discovery where travelers ask AI assistants to recommend and book travel in one seamless flow.” Results in AI-driven discovery are not neutral; visibility increasingly comes from the data pipelines and partnerships of whoever integrated first, which historically has meant the biggest players with the deepest pockets.

Agentic Hospitality was created to change that outcome by delivering AI-native infrastructure that connects hotels directly to the natural language ecosystem without forcing them into the same dependency cycle that defined the OTA era.

Comment