African JV creates Sovereign eLan Hotels

Sovereign Hotels, Johannesburg, has announced the completion of a successful merger with the eLan Property Group, as well as African Insignia Hotels, to create a joint venture known as Sovereign eLan Hotels.

Sovereign elan Hotels combined already have 23 properties in their portfolio and are in the process of developing 20 more. Sovereign Hotels has a selection of 3-, 4- and 5-star city hotels, bush lodges, resorts and sectional-title developments on the continent of Africa and in the Indian Ocean Islands. The executive directors of the hospitality division of the eLan Property Group, under the guidance of Alan Vels, has been involved with the development and operation of over 90 hotels, large scale integrated resort developments and game lodges in sub-Saharan Africa.

“With sales and operations offices in Johannesburg, Cape Town and Durban, we believe this merger is poised to make significant inroads in the regional hospitality industry,” said Sovereign Hotels CEO and Founder Martin Carberry.

Part of the merger involves African Insignia Hotels, whose brand will be retained to represent a smaller portfolio of boutique properties. The directors of Insignia, Jessica Nhleko and Lerina McCall, will be adding their skills to the Sovereign eLan team. African Insignia Hotels currently represent a number of hotels in Gauteng, Kwazulu Natal and Mozambique.