As Accor continues its Mercure brand global refresh, the company has revealed a new guestroom design concept for the brand.
The redesign concept Dédicaces was developed by internal teams in collaboration with two French interior design firms Studio Marc Hertrich & Nicolas Adnet and Design Studio Didier Rey. Accor says the concept enables the renovation of Mercure hotel rooms and/or bathrooms with a 40% reduction in cost, time and noise by capitalizing on “lean management” methods and component management practices in the auto industry, the rooms and bathrooms are refurbished by module. Dédicaces has been under development by Accor, Courcouronnes, France, since 2009, and the company gave an initial glimpse of the redesign concept to HOTELS in September.
“The renovations are based on a reinterpretation of the codes of the city in which the hotel is located. The idea is to give Mercure an image worthy of its network, to reinforce its coherence while respecting its diversity,” said Christophe Alaux, COO Hotels France, Accor.
In franchised and managed hotels, the owner has to handle costs, as has been the case as Mercure embarked on a global refurbishment program in 2010. So far 50% of the brand’s room have been renovated.
A trend book provides two different design options for each of the proposed room styles (contemporary, classical and traditional). For each of the three proposed styles, designers have selected specific equipment, furniture, materials and color schemes that enable a wide range of combinations.
To date, 1,000 rooms have been renovated according to the “Dédicaces” concept in the following hotels:
- Mercure Chambéry
- Mercure Correze la Seniorie
- Mercure Lyon Saxe Lafayette
- Mercure Marseille Centre
- Mercure Massy Gare TGV
- Mercure Paris Centre Tour Eiffel
The next hotels to be refurbished are:
- Mercure Lille Centre Grand Place
- Mercure Lorient
- Mercure Metz Centre
- Mercure Nantes Central
- Mercure Nice Grimaldi
- Mercure Reims Centre Cathédrale
- Mercure Troyes Centre
- Mercure Val de Fontenay
Accor plans to deploy this Dédicaces redesigns at its hotels in Germany, the U.K. and Italy, and then more widely across Europe and eventually worldwide.