Accor gauges Asia Pacific business travel preferences

Chinese and Indian business travelers lead the pack in terms of projected business travel in the second half of 2012 compared to the first six months, according to the Accor Asia Pacific Business Traveler Survey 2012, which collected responses from more than 2,500 respondents in eight countries across Asia Pacific.

When it comes to booking hotels for their business trips, business travelers in Asia Pacific are most likely to book their hotel accommodation themselves, with online the preferred medium (82%), while only a minority use offline travel agents or reservation centers.

Other key findings from the survey include:

  • Meetings, incentives, conferences and exhibitions (MICE) travel accounted for 28% of all trips taken in the first six months of 2012.
  • Almost three quarters of business travelers who responded to the survey across the eight countries were male.
  • While location was the primary reason for selecting a hotel by travelers from all Asia Pacific countries, Australians (68%) placed the highest importance on location — well ahead of free Wi-Fi and price.
  • Regardless of whether they had a positive or negative hotel experience, business travelers in Asia Pacific are unlikely to post comments on social media websites. For example, 47% of Australian business travelers have never posted reviews on social media.
  • Australians are the least likely of all the countries surveyed to choose a hotel above another simply because it is more environmentally conscious. A mere 21% of Australians are driven by environmental factors when choosing a hotel, the survey found.

Global research consultancy ORC International conducted the survey, which collected responses from business travelers from Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand.