PALMA DE MALLORCA, SPAIN Sol Meliá Hotels & Resorts has added 11 hotels to sales and marketing consortium Preferred Hotel Group.
The affiliation reinforces the company’s strategic positioning in international and “especially in Anglo-Saxon markets,” the company says.
The 11 hotels are included in two of Preferred’s five categories. Joining Preferred Hotels & Resorts are Gran Meliá Puerto Rico, Gran Meliá Cancun, Gran Meliá Don Pepe, Gran Meliá Colón, Gran Meliá Palacio de Isora, Gran Meliá Victoria, ME Madrid, ME Barcelona and ME Cancun. Two properties will be listed as Summit Hotels & Resorts: Meliá México Reforma and Meliá Cabo Real.
Sol Meliá’s alliance with Preferred “represents the union of two quality brands, committed to excellence and a superior guest experience,” says Álvaro Tejeda, senior vice president of the Sol Meliá Premium Portfolio in America. “The Preferred Hotel Group is an ally of enormous prestige and trust whose support will help promote our reputation and open many doors for us,” Tejeda says.
Alex Hugot, vice president of the ME by Meliá brand in Europe, says the partnership is “a sign of quality which will help us to monitor our standards and ensure the highest possible levels while at the same time allowing us to use their sales platform to position ourselves in markets where we aim to raise our brand recognition.”