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What’s your hotel movie moment?

My big vices are movies and the occasional sports game. Most of the time, the television is in the background as I blast out memos, emails and short essays on my laptop — multitasking at its finest. It was through this quotidian checklist of nightly work that I had an epiphany.

It happened while “Scarface” (1983) was playing when, midway through the film, Al Pacino’s eponymous character strategizes his next move while lounging on a terrace at the Fountainbleau in Miami Beach. It occurred to me, “Can having a portion of a popular or iconic film set in your hotel work to increase your brand appeal in the long run?”

At first glance, no. But then again …

Consider the Fountainbleau. It has hit the silver screen many times, notably in “Goldfinger” (1964), “The Bodyguard” (1992) and the opening example, which has had tremendous exposure and a definite cult following amongst male Gen Xers and Millennials. Do these appearances “legitimize” the property as possessing a certain brand mystique in the customer’s mind? On the surface, it looks as if using the Fountainbleau legitimized “Scarface.”

Picture yourself as a younger travel shopper, however, and perhaps such “hotel cameos” could be leveraged to help win a few more bookings. Suppose the Fountainbleau posted the appropriate images from these popular movies under the accommodations or activities section of its website. Fans of any one of these films would instantly form a deep emotional connection. “Whoa! We could stay where Tony Montana stayed,” they might say to themselves.

This association with the film can help bridge the gap to a future experience one might enjoy while on property. They liked “Scarface,” therefore they will like staying there. With every hotel in Miami available for cross-referencing at the click of a mouse, the fact that this 80s classic took place at the Fountainbleau becomes a unique, albeit very niche, emotional selling point.

This same argument could be applied to many other popular Hollywood film jaunts. For instance, the Plaza Hotel in New York City has played host to “North by Northwest” (1959), “Crocodile Dundee” (1986) and “Home Alone 2” (1992), three films that were well received across a wide range of demographic and psychographic clusters.

Better yet, the remake of “Ocean’s Eleven” (2001) prominently displayed the Bellagio’s magnificent fountain, which is already a unique point of differentiation for the hotel. All established loyalty and promotions aside, people might choose the Bellagio over other luxury Las Vegas properties simply to have a front row seat for one of the town’s best landmarks. Essentially, whenever the cathartic denouement fountain scene in Ocean’s Eleven is on television, it’s a flashing billboard for the Bellagio featuring the charismatic faces of George Clooney, Brad Pitt, Don Cheadle, Matt Damon et al. — so star-studded a scene it’s nearly impossible not to rubberneck, and, subliminally, be convinced to stay there.

Next, consider “The Hangover” (2009), which, apart from some shenanigans in Los Angeles and out in the desert, took place almost exclusively at Caesar’s Palace. As one of the highest-grossing comedies of all time, it’s safe to say this movie touched a fair number of people, particularly those in the Gen X and Millennial bubbles. With all its raunchy jokes and laughs, recollecting “The Hangover” elicits happy emotions — feelings that might percolate through the brainwaves when a younger consumer is researching options for the next bachelor or bachelorette party.

Flying across the pond to Tokyo, we’re struck with another unlikely contender in the breakout indie hit and Oscar winner “Lost in Translation” (2003). Lucky for the Park Hyatt Tokyo, more than three-quarters of “Lost in Translation” takes place at the property. And in a similar but much more observable manner than the use of the Bellagio fountain in “Ocean’s Eleven,” every syndicated run of this movie is a blaring promotion for the Hyatt … with Bill Murray and Scarlett Johansson. Would this film singlehandedly convince someone to visit Tokyo? Probably not. But, by identifying with the characters on screen, viewers in turn identify with the Park Hyatt Tokyo, and this will play a part when it’s time to take out the credit card.

And then there is the magnum opus of examples — “The Lord of the Rings” trilogy and “The Hobbit” trilogy. With stunning panoramic cinematography, New Zealand is undeniably Middle Earth, and tourism has spiked upwards by hundreds of millions of dollars to the nation’s two main islands as a direct result of the popularity of these fantasy epics. Instead of throwing its marketing capital solely towards the creation of a distinct brand image for tourists somewhere along of the lines of “Visit New Zealand Today,” the government decided to also leverage an existing fan base towards its own interests.

This harks back to another relevant hypothetical to ask yourself: if a film producer approached you about using your hotel for a shoot, would you jump at the chance? Again, a “no” is perfectly logical. Even though you’d be paid for your troubles, you’d likely have to close shop for several weeks, and the compensation would hardly match that accrued by occupied rooms.

But a “yes” has some powerful advantages that you should at least consider before passing on the opportunity. Chief among them is that your hotel will be immortalized on film, and if the movie performs well at the box office or gains a cult following, you might be reaping the rewards of this investment for decades to come. Mind you, there are a lot of “ifs” here, but it’s not every day a movie studio comes knocking at your door.

As a parting exercise, think back and chime in with your favorite hotel movie moments. Key to this: ruminate on how they made you feel. If your hotel has been fortunate enough to already play host to a film production, is this something you are or should be broadcasting to the world? I’d say “yes” in big, bold letters.

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