Developers in China are wanting more — more hotels, bigger rooms, 6 stars and greater clout. And their expectations are out the roof. They spend more than they should building, and in many cases suffer from moderate occupancies and competitive rates in markets challenged by an oversupply of upmarket properties.
I wonder if the time will come in the near future when developers look to properly reposition (and rebrand) their properties so they’re relevant, competitive, profitable and sustainable in the long term.
If and when they do, let us know. We can’t wait.
What are your thoughts?