To the eye: Pale barley sugar
To the nose: Citrus and vanilla
To the tongue: Lively and warming with a zesty twist of pink grapefruit
To the end: Crisp, clean and mouthwatering
Can you guess what type of product the above is describing? Is it a gourmet ice cream sundae or an organic soap? Is it a whiskey from Glasgow or a soda from New York?
What type of words are you using to describe your product or service? Are your adjectives traditional, or do they verbally tell a story?
Please provide your unique descriptor for your company in the comments below, and we can all compare how it ranks against Auchenstoshan (the single malt Scotch whiskey described above).
MPD: Uniquely and memorably describe your product.