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What product is this?

To the eye: Pale barley sugar

To the nose: Citrus and vanilla

To the tongue: Lively and warming with a zesty twist of pink grapefruit

To the end: Crisp, clean and mouthwatering

Can you guess what type of product the above is describing? Is it a gourmet ice cream sundae or an organic soap? Is it a whiskey from Glasgow or a soda from New York?

What type of words are you using to describe your product or service? Are your adjectives traditional, or do they verbally tell a story?

Please provide your unique descriptor for your company in the comments below, and we can all compare how it ranks against Auchenstoshan (the single malt Scotch whiskey described above).

MPD: Uniquely and memorably describe your product.

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