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We all need to push the envelope

The media landscape is evolving and we are trying to evolve with it.

In the March issue of HOTELS Magazine, the design feature on the newly repositioned Le Méridien Chicago – Oakbrook Center offers a multimedia bonus via a link in the digital and print versions, and we will post in our newsletter over the next three Mondays the three-part series from the perspective of the brand (Starwood’s), owner (Rockbridge) and third-party manager (Wischermann).

You can find the first of the three-part series here, which also provides links to the other two parts for binge watching.

We followed the repositioning from renovation through grand opening and did video interviews with principals from all three constituencies. It shows how they worked together, the challenges they faced, as well as a few of the surprises they encountered and what turned out to be a successful re-launch of a neglected property with a very good suburban Chicago location.

I hope you will spend time reading and watching the story unfold and, of course, we would love your feedback as we venture into new editorial territory with this multimedia presentation.

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