Search

×

Visual fare, yet again

My fascination with all things hotel-related video continues. When done right, it makes an impact on professionals and, of course, can act as a seductive marketing tool for potential guests.

Did you know YouTube is the number two search engine behind Google? If you don’t already have one, create a YouTube account for your hotel and start populating it with thoughtful, interesting, funny, sincere videos. In fact, your website homepage should include a video because it captivates, slows people down and engages — at least for a short while, and hopefully long enough for visitors to explore further.

My latest finds came to me directly via email from contacts who know about my growing penchant for video, and from another who knows I like to be first with news and information.

This first series comes from Per Aquum’s Huvafen Fushi in the Maldives, which has launched its YouTube channel with a behind-the-scenes series of videos focusing on visiting three-star Michelin chef Sergio Herman. The videos are very professionally produced, and I certainly don’t expect many hotels to allocate these kinds of resources, but after you watch the videos, tell me if you don’t become drawn to the hotel and its F&B experience. Here are three links:

Day One; Day Two; and Day Three

For F&B professionals, enjoy the sensory experience. For marketers, recognize the professionalism and the value of creating such a series.

The other video comes from Randy Morton, president of Bellagio in Las Vegas, and one of the men behind MGM Resort’s attempt to win a huge development project in Toronto.

The video is just simply interesting to watch, worth sharing and shows how MGM makes its marketing pitch for the project.

Morton and the MGM team are working hard to win a city council vote in May to move forward with an ambitious project.

As always, I ask, “What do you think?”

Comment