What’s in in 2017? The new “ins” include more shops-in-shops, bleisure travel (that’s not a typo), businesses operating in multi-languages via translation programs, staying home and coconut-everything! Let’s take a closer look at five new pulses that struck a chord during my trend research duties.
Home is our castle: Goodbye to FOMO, the “fear of missing out,” because “staying home” is now the new going out, and many are welcoming it due to the demands of our technology-driven lives. Staying home is one of the greatest, most underrated pleasures; home is the “new” fancy place. It’s our security blanket.
Shop in a shop: Big-box chains are doing everything to revitalize mainstream retail. The power of pop-ups has slowed down the opening of brick and mortar shops with Bloomingdale’s and Macy’s leading the way for store-in-a-store concepts. As shoppers continue to turn online, these concepts are broadening the experience and merchandise options with uniqueness and surprise while creating excellent word of mouth buzz. Macy’s flagship store in NYC opened Apple and Etsy stores, and plan to open 500 Lens Crafters over the next three years. JCPenney has more than 600 Sephora stores within their stores, while Best Buy has hosted Samsung and Microsoft at its locations.
A “bleisure” boom: With a newfound appetite for discovery, business travel is no longer viewed as an inconvenience to one’s personal life but rather a way to expand horizons and to tap into one’s inspirations. Bleisure is on a major upswing as it adds an incredible value to workplace travel opportunities by blurring the lines between leisure and business travel. So much so that travel and hospitality site nbtworld.com states 30% of travelers would potentially accept a lower-paid job if it meant they could travel more for work!
Coconut everything: Thanks to Whole Foods’ global buyers and experts who predict trends for their 465 stores, leading their Top 10 list for the new year is coconut. This time around, it goes beyond the coconut oil trend with items such as flour tortillas, chips, ice creams, butters, aminos, beauty products and several other unexpected new coconut-based products.
Instant translation: With 7.4 billion people in the world, only 335 million speak English as a first language, and 505 million speak it as a second language, for a total of just 11%! Social media platforms from YouTube to Facebook to Instagram turned on their instant translation capabilities in 2016.
In 2016, Skype Translator rolled out instant translation in 51 languages on instant messaging for English, French, German, Chinese, Italian, Spanish, Portuguese, Arabic and Russian, while Google Translate instantly translates into 100 languages. The Google Translate App gives instant visual translation from street signs to menus and magazines. This is why we are seeing projects like “The Pilot,” which raised $3.5 million on Indiegogo, for an earpiece that instantly translates speech into your language.