The Hunger Games: Lessons learned
The movie itself is controversial, and many question the intent to direct its appeal to children with a PG-13 rating. What is has been able to do is set records for revenue earned in the first weekend (US$155 million, twice what “Twilight” earned).
Everyone is talking about the movie for various reasons.
Is everyone talking about your product or service? In 2008, a hotel company came up with the slogan, “@*% the Recession.” I wonder if it caused enough awareness or support to increase its revenue.
Is your company being controversial or innovative? Does your weekend promotion feature complimentary HBO, local phone calls and fitness center access when all of these things are included anyway? Could it offer something unique, like VIP passes to a new art exhibit in your area, complete with a signed original print? Could you offer free soccer balls for each paid room to a soccer team that is in need of some new equipment?
MPD (Most People Don’t) think creatively to encourage buzz and stimulate awareness. You can separate yourself from others with original thinking to promote your product.