The good, the bad and the funky of hotel management company blogs
BeReady.net is a fantastic initiative by Traders Hotels, Shangri-La’s hotel brand for value-conscious travelers. The blog offers tips and insights across topics in travel, work, innovation and technology. With a clear layout, attractive color scheme (quite Monacle-like) and posts that aren’t blatant self-promotions, it’s one of the only blogs by a hotel management company I’m happy to subscribe to.
Standard Hotels uses a lot of visual and musical media on its site to communicate to a niche market of hip travelers who like a bit of funk and a lot of personality in the hotels they choose. In addition to featuring group-specific updates on events, a Community tab encourages guests to share “their life at The Standard Hotels” through personal photos. It’s a hunch, but I’m almost certain most photos are taken with iPhones and Instagram. While I wouldn’t subscribe to the site, I’d certainly revisit the Community page to see what guests are sharing and might visit the Shop page if looking for a unique travel gift for a friend.
There isn’t much on Hyatt’s blog other than Hyatt news and promotions. While it provides an avenue for visitors to contribute to the blog, a list of 11 guidelines and a terms and conditions agreement is probably one of the least friendly ways to encourage participation.
What are your opinions about hotel management company blogs?