Stimulating the senses geometrically

Stimulating the senses geometrically

Consumers are fickle, and, simply put, we know what we like. Classic, simple and safe has been the general overture of products and places for a few years, but what goes up eventually must fall, as we’re currently seeing with the popular “era trends.” A quick blast of the psychedelic 60s, mod 70s and, most recent, Hollywood Glam, all did well in their 15 minutes of aesthetic trending, but the clock has ticked, and its time to introduce you to “Geometrics.”

Visual aesthetics have taken the front row as our purchases and the places we elect to spend time in become a form of expression. Whether architecture, furniture, interior spaces, fashion or patterns, we buy what feels and looks good while we frequent places that appear big and bold. Basically, we’re looking for impact.

One of the best eye-pleasing examples of big and bold aesthetics, architecturally speaking, is Hoshakuji Station in Japan with its geometric ceiling made entirely from plywood. The ceiling has definitely made an impression as the Mercedes Benz of subway stations.

Assisting in scooting geometric architecture to the top of the trend radar is the rage of building eco-friendly structures. The variety of materials used in these projects scream “bold,” which naturally commands attention. In hospitality, a good example of this is the Las Vegas City Center. And in the much smaller housing sector, I’d place my vote for the Australian Stonehawke House exterior, with its multiple elevations, materials and siding.

Another great example of geometrics is the series of Stretch Chairs by Jessica Carnevale. The psychedelic, bright color-popping seats are made with assorted materials such as bungee and latex rope formed into intricate patterns on the back and seat of the chair. Another stop-you-in-your-tracks sighting worthy of a second glance.

Visually intriguing, all-over patterns have been in the rug and commercial fabrication world for quite some time. However, trending forward, I’m looking for something much more than a graduate of the lattice and chain-link prints. The new geometric trend is much more mysterious with its bolder, often wild and dramatic patterns. In fact, a great point of difference is how these designs leave you with the impression if you stare long enough, you might expect a picture to emerge. 

Putting a geometric spin on a product or even an ad campaign is a great way to stimulate the senses. Take the futuristic paint jobs popping up at auto shows. (The edgy exteriors make me wonder if the art of pin-striping will return!)  

Meanwhile, in the fashion industry, designers are pairing two unrelated bold, big and bright geometric fabrics into “one” outfit.  

It’s a shocking look I’d venture to say will — surprisingly — be adopted by many.