Search

×

Social snacks, part two

Social snacks, part two

Some “bite-sized” news from the digital and social media worlds over the past several weeks:
  • Google rolled out Google Music November 18. The online music store and iTunes competitor was greeted with lukewarm reviews, but the offering closes a big gap in Google’s options for the Android system, and continued improvements can be expected, as always with the deep-pocketed Google. Hmm … the service offers functionality through which a hotel could share favorite tracks on its Google+ brand page!  
  • So, speaking of Google + brand pages: Having urged brands to stay off Google + until a template for brand pages was developed, the company recently announced they were ready. The long-awaited launch of brand pages for Google+ has arrived. To be honest, I’ve been reluctant to spend much time on the platform, but as brand pages are simple to create, it’s clear that hotels will soon be making use of the feature. More posts to come on this topic. 
  • Kimpton Hotels rolled out its latest “secret password” on Facebook November 15. Kimpton has been rewarding Facebook fans with access to periodic passwords that, when presented at check-in by a guest, earn that guest a surprising reward, from room upgrade to F&B benefits, among others. “The Social Hotel” will be speaking with Kimpton COO Niki Leondakis to get the lowdown on the brand’s creative efforts across social media, and I promise a complete report in an upcoming post 
  • Starwood Hotels & Resorts extended incentives to guests who link their Foursquare accounts with their Starwood Preferred Guest accounts. Originally launched in spring 2011, the program has been extended through January 31, 2012, and offers an extra 250 Starpoints to guests who “check in” on Foursquare at a hotel with a confirmed reservation (they must still check in at the hotel itself, of course). Thirty Starwood hotels are participating.
Comment