Sneak peek at Edition
After an extended wait, the Edition brand is writing its first chapter in Honolulu. Strange bedfellows Ian Schrager and Bill Marriott, Jr. officially launch the brand tomorrow and no doubt will receive a lot of media attention for the Edition Waikiki. I am anxious to read the reviews to see if time has softened Schrager’s sensibilities. I still like cool; I am just not sure edgy is de rigueur these days.
Hopefully, this opening also signals that the Edition pipeline will speed up. Istanbul is next in line, followed by Mexico City, Barcelona and Bangkok. Combining Schrager’s style with Marriott’s mighty might could prove to be a formidable combination in the branded boutique arena, but they still have a long way to go before I will call this a brand.
For now, here is a sneak peek of the Yabu-Pushelberg design in Honolulu. You will see more in an upcoming issue of HOTELS.
Edition Sunrise pool