I learned a valuable lesson recently. I provided a recommendation for a certain establishment based on what others had heard and experienced. I took for granted that others would be as particular as me. I trusted the photos that I saw online describing the venue. In actuality, the place wasn’t as it had seemed upon visiting firsthand, and many were disappointed.
Have you been asked to endorse someone, perhaps through LinkedIn, whom you did not know personally? Did you offer the recommendation anyway?
Has anyone every greeted you by saying, “you look amazing”? Are you then inclined to repay the compliment even though it might not be fully deserved (because, naturally, you always look “GREAT”)?
In today’s business environment, your word needs to continue to be “golden.” Offer recommendations and referrals for only those people and places you know and have experienced firsthand.