Perfect packaging (for your hotel)
This packaging was perfect. Now on to the hotel comparison. Are your hotel packages perfect? Do they fit the needs of your targeted consumer?
For example, I found a hotel that included complimentary access to its fitness center (which was already free to hotel guests). Another offered a disposable camera along with a walking map of the city. How many people use disposable cameras these days?
Include things that will make a difference and influence the buy decision:
- Complimentary breakfast for government employees (so that they can “pocket” some of their food per diem)
- Free supervised children’s activities for those wishing to attract weekend family business
- Complimentary spa services for a business traveler that would not be able to expense this luxury