New website technology on display

New website technology on display

Did anyone notice Google?s homepage yesterday with what is being called ?Doodle Balls?? Click HERE to see a re-creation of the bouncing ball logo.  Some speculated that the change in logo celebrated the 12 year anniversary of their company inception. However, the logo also drew attention to a new technology that will change the way we all design, and interact, with websites.

Notice how fluidly you are able to interact with the doodle balls. This demonstrates how Google and other companies shaping the web will use interactivity, design and fluid graphics to open new design and programming possibilities. The implications for the hospitality industry are numerous. For a nice write-up by the Guardian about HTML5 and the Google logo, click HERE.

HTML5 will allow websites to become far more interactive, incorporating user location, sound and movement in ways that cost less to develop and provide far richer experiences for website users. In this short holiday week here in the States, I wanted to provide some inspiration for where HTML5 can take us in the very near future. The following link will take you to the new Arcade Fire music video, though it is unlike any music video you have seen before.

If you have the Google Chrome browser installed on your computer, use it to access this site (it will only work on Chrome.  Click here to download Chrome.): 

The video can be difficult to view on some computers. If you have trouble viewing the website, you can see it demonstrated by the Google team for ABC News in the following YouTube Video. Or you can see the entire video recorded HERE.

According to the official Google Chrome blog the site ?features a mash-up of Google Maps and Google Street View with HTML5 canvas, HTML5 audio and video, an interactive drawing tool, and choreographed windows that dance around the screen. These modern web technologies have helped us craft an experience that is personalized and unique for each viewer, as you virtually run through the streets where you grew up.?

The video also helps challenge current thinking on social media, in particular that social media is site driven (Facebook) versus idea/interaction driven. The musical group behind The Wildnerss Downtown video,  Arcade Fire, is using this video to elicit responses from their ?fans;? messages that are then integrated into their live stage performance. They are embracing the idea that their fans should be able to interact with their music in more emotional ways while still providing a clear call to action (come to our concerts). They are not hosting this social experiment through a popular social media site like Facebook; they are hosting it through their music video.

This short post should act as a reminder that the web is constantly changing, as are the behaviors and expectations of your customers.  Finding people and partners that are passionate about the future of the web will be a first step to ensuring you stay ahead of the crowd.