Naturally beautiful

Naturally beautiful

So much has been written and discussed about trends. Countless numbers of them constantly take shape all around us – one day it’s purple, the next day it’s pink; today it’s organic and tomorrow probably crystalline…

Trends can be playful and juxtapose apparently opposite ideas: hot and cold; colorful with monochromatic; baroque, over-the-top patterns mixed with understated solids; structured surfaces next to smooth ones; less textiles or an abundance of fabrics – there are no limits!

Essentially a trend can be nearly anything, it just needs to be “discovered” and published.

But there is one trend that has been consistent for a long time, – in reality, it has really become more of a movement – the idea of going “back to nature.” This development has emerged in many forms and with many labels – wellness, spa, healthy living, ecology, green/sustainable design, no-plastic policy, archaic style, luxury through reduction – but they all reflect “nature” and the aspiration to live in harmony with God’s world, a place which we all must share.

And really, what could be nicer than lying in the grass under an old tree, looking into the sunny sky and feeling that you are indeed part of this world!

So although designers today often speak about bringing “nature” into hotels, this trend can come across as a concept that is as old as human beings themselves. Of course, though, styles continually evolve so that “green” décor is now often interpreted as the unexpected use of natural surfaces, for example, a contrast between rough finishes and very smooth areas.

Sometimes it could also just be a symbol that represents nature, such as a tree forming a bench as Philippe Starck created for St. Martins Lane Hotel in London, or a big community table as we used for the Dolce hotel in Munich.


In the “Vita Campus” we have been working with a feng shui expert, using natural materials and bamboo to function as a visual screen. And then for the Country Club in Moscow we’ve taken another approach by proposing the use of rough timber logs within a polished frame, thus combining rural cosiness with smart elegance.


Over the next few years I am sure we will continue to see many more natural elements integrated with modern design – and no doubt it will be interesting to see the many inventive interpretations.