If you haven’t heard of Miranda Sings, ask any girl between the ages of 10 and 14.
The best definition of who she is can be found on Wikipedia: “Miranda Sings is an Internet character created in 2008 by American comedian, actress and singer Colleen Ballinger. Ballinger displays videos of the comically talentless, egotistical and quirky character on her YouTube channel under the username Miranda Sings. On these videos, the character sings badly, discusses current events that she often misunderstands, gives ‘tutorials’ and rants about her critics, the ‘haters.’”
There are millions of reasons you should know her name — actually, 150 million views and 1.5 million subscribers to her YouTube channel.
She is not the typical celebrity, as she has not appeared in movies or on any television series. She doesn’t walk the red carpet nor has she been interviewed by Ellen.
This summer my daughter was fortunate enough to meet Miranda at VidCon in Anaheim, California. Miranda greeted each and every fan, spoke with them, signed autographs and even posed for selfies for hours upon hours. She did not tire and kept in character despite thousands of conversations. This comedian/singer truly understands who drives her success — the fans.
I challenge you to watch one or two of her videos, as they are oddly entertaining, and see how she approaches her connection with her viewers. She asks their opinions, responds to their requests, follows them on Twitter and has a real relationship with them. Her viewers feel as if they know her as a friend, not as an entertainer. Colleen Ballinger (Miranda Sings) has been able to parlay her passion into a sustainable business, as evidenced by the sponsorships required to watch before her messages. She is now on tour and selling out small theaters around the world! To reward and thank those that attend her concert, she commits to “following” any person who “follows” her immediately after the show.
Are you connecting with your customers and engaging them in thoughtful dialogue by using technology, or are you still pushing out one-way communication because that is what you are used to?
MPD: Use technology to create more meaningful relationships.