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Marijuana, CBD and the THC explosion in wellness

According to Forbes, the cannabidiol (CBD) market is estimated to grow 700% by 2020, a 55% compounded annual growth rate over the next five years. A new report by market intelligence firm Hemp Business Journal projects that the CBD market will grow to US$2.1 billion by 2020, an astronomical jump compared with last year’s CBD market value of US$202 million.

CBD is everywhere. Here is a short synopsis of the main facts:

  • It’s the second most active ingredient in marijuana (the main active ingredient is THC, and that is what gets you high – not CBD).
  • It is well studied, with close to 3,000 studies online.
  • It is not addictive.
  • It has a calming effect on mood, lessening anxiety and producing a noneuphoric sense of calm and well-being.
  • It’s used medically to relieve pain, reduce inflammation, manage anxiety and reduce seizures and muscle spasms.
  • The World Health Organization reported in 2017 that CBD may play a role in treating epilepsy, Alzheimer’s disease, cell damage due to low oxygen (hypoxia), as during stroke, cancer, psychosis, Parkinson’s disease, multiple sclerosis, Huntington’s disease, depression, nausea, rheumatoid arthritis, infection, inflammatory bowel and Crohn’s disease, cardiovascular disease and diabetic complications.

There is more, but all in all, CBD is a wonder ingredient with no side effects. So why the controversy?

Honestly, I have no idea. It’s just misconception and misinformation in the media and other forums that generate the question marks. 

It is interesting how much we rely on the media hype. Another trend that the Global Wellness Institute reported for 2018 is mushrooms and psilocybin. We have listened to media and the PR campaign against psilocybin, yet studies shows that when used medically it has immense benefits. And yet to look at magic mushrooms as something that could benefit just feels wrong, doesn’t it? But ask yourself why it feels wrong.

Using CBD oil for massage will leave your guests relaxed. The therapist can work deeper as the oil is pain-relieving. For beauty, CBD is an anti-inflammatory, it calms and soothes sensitive skin and it helps treat acne, eczema and rosacea as well as maintaining the skin’s lipid balance.  

Why are not more wellness facilities using CBD? I guess they are scared to be associated with cannabis and thus chose the safe way.

PS. THC is a different story, as it is the ingredient in cannabis that makes you high. There are spas in the U.S. that use it. Should you be interested, make sure you do your research first.

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