Search

×

In Vino Veritas LXXXIV: you can’t learn wine in a day

As with selling most other things, it certainly helps to be both well-informed and passionate about a given item to convince a customer to make a purchase. With wine, a specific challenge restaurateurs and servers face is getting patrons to opt for a more expensive glass or bottle, because this takes confidence and proficient knowledge in the subject matter. And one cannot become conversant in a day, meaning that continued education is necessary to increase alcohol sales. Before getting into some tactics, let’s address why this is important now. First, as with everything, one long tail effect of COVID-19 may…
Access this content FREE on HotelsMag.com by Logging in or Registering Now

Related Posts

5-Star post-pandemic vacation takeaways
by Adam and Larry Mogelonsky Blog - November 23, 2022
Why yield management is a cop out
by Adam and Larry Mogelonsky Blog - November 23, 2022
H2 2022 U.S. SWOT analysis
by Adam and Larry Mogelonsky Blog - November 18, 2022
Managing expectations with prearrival communications
by Adam and Larry Mogelonsky Blog - November 18, 2022