In Vino Veritas LXXXIV: you can’t learn wine in a day

As with selling most other things, it certainly helps to be both well-informed and passionate about a given item to convince a customer to make a purchase. With wine, a specific challenge restaurateurs and servers face is getting patrons to opt for a more expensive glass or bottle, because this takes confidence and proficient knowledge in the subject matter. And one cannot become conversant in a day, meaning that continued education is necessary to increase alcohol sales. Before getting into some tactics, let’s address why this is important now. First, as with everything, one long tail effect of COVID-19 may…