There was a great article in the Wall Street Journal recently about luxury hotels upping their game for the holidays. Many properties are doing this by creating enviable, over-the-top décor and whimsical activities to amuse kids and entertain families looking for an extraordinary experience away from home.
Stress levels can run high over the holidays, which is a big payoff for those hotels and resorts that can help ease those worries. For single guests, it’s often about being blue with nowhere to go. Our destination spa sees many repeat singles at this time of year because they want to be nurtured and cared for by the therapists and staff. On the other hand, our resorts see many repeat families each holiday that want to celebrate. They tell us the main reason they come back is the sense of being at “home.”
That feeling of belonging, surrounded by hotel staff who genuinely care about you and your stay, is key to attracting and keeping these guests. Once you have that core, you can add all the trimmings.
Our resorts can decorate guestrooms with holiday décor; we have holiday crafts in our kids camp, allowing extra time for parents to shop and celebrate; and we offer more than 100 activities a week at our Arizona resort. I think that’s especially important for families who no longer all live under the same roof and aren’t used to spending so much time together. We make it easy for them to interact through holiday activities like building gingerbread houses or taking a hike through the red rock wilderness. Ultimately, guests become more relaxed and focused on the gift of being together unburdened by daily chores.
As we end this holiday season, it’s time to start thinking of what we’ll do to wow these guests next year.
Happy New Year!