Hot, or not?
In the November issue of HOTELS magazine coming soon, the entire front of the book is devoted to a “Hot List.” First of all, who doesn’t like to breeze through a trendy list? Second, as the year 2010 marches toward conclusion, what better time than to reflect on the trends and fads of the moment.
While I broke the list into eight sections for the print magazine, for the purposes of this sneak peek I am just going to give you some random samples here.
People: Steve Goldman, who has resurfaced as the new CEO of Barry Sternlicht’s Groupe de Louvre hotel portfolio and is already working on expanding the budget-minded Louvre Hotels portfolio to build favor for an IPO.
Internet: Kimpton’s Life Is Suite blog helps the brand make a more personal connection with guests covering topics such as food, wine, spirits, entertaining and travel.
Design: Designer suites from the likes of Diane von Furstenberg, Giorgio Armani and even the cart-wheeling Betsey Johnson, who created this Eloise Suite at The Plaza in New York City.
Sales & Marketing: I love the pop up concept and Marriott is all over it with its pop up Courtyard by Marriott lobby kiosks in airports like this one at O’Hare in Chicago. it exposes guests to the new look and offers an Internet connection for stopping in.
F&B: Food courts are hot again. Kimpton’s Eventi hotel in New York City has FoodParc, a 20,000-sq-ft indoor/outdoor space with five stands. Guests have the option of receiving an SMS text message on their mobile phone alerting them when their food is ready.
Concepts: ALT is yet another in the long line of cool brands for the next generation of travelers. This is a Canadian born and bread environmentally conscious concept from the brother and sister team of Christiane and Jean-Yves Germain. They are working their way toward 10 hotels and want 40 within 10 years. Their point of difference: a single style of room with a unique price structure of C$129 throughout the year.
Social media: IHG’s InterContinental brand is embracing social media with Travelers’ Night In (TNI), a guided spirited travel exchange on Twitter, believed to be the largest organized travel chat of its kind. TNI is a weekly event with a different travel theme. During the TNI on September 30, 5,400 tweets were generated throughout the 90-minute event, making 13 million-plus impressions.
Places: For now, Hawaii is on the rebound. Hospitality Advisors reported in mid-October that statewide occupancy averaged 75.7% in August, a 6.3% increase over August 2009. ADR rose by 1.8% to $181.49 for August and RevPAR was up 11.1% to US$137.39.
Make sure to read the November issue of HOTELS for a much more complete list of hot hotel people, places and things. For now, what do you think of my list? Are some of these more fad-like than trendy?