There are two general types of single business (and leisure) travelers: those who don’t mind being solo, and those who wish they weren’t.
Let’s look at those who wish they weren’t traveling alone (yet again), living out of a suitcase, missing their friends and family, sulking in a hotel room glued to their smartphones and work with a game playing on the TV, and feeling bad for wanting a cold adult beverage. What if business hotels offered single travelers a drink voucher to use during a regularly scheduled networking mixer at the bar during happy hour? The cost could be covered by the hotel (just as a breakfast voucher for a second guest would), salty snacks can keep them thirsty and successful interactions would likely result in additional beverage revenue and a potential dinner reservation or two!
Is anyone doing this? Why, or why wouldn’t you?