Get in on the bottom floor

Have any specific ad campaigns caught you off-guard lately? And why is it when you think you’ve seen everything advertising has to offer, something comes along that is so unbelievable, it just might work?

Recently, I’ve noticed several campaigns that have been developed with the intention of an “actual prank” thanks to an element of surprise that was intentionally built into the campaign to leave the viewer with the feeling that every day is April Fools’ Day! And the saying “what goes up must come down,” seems more than befitting for one of the most popular messaging and advertising venues today — the elevator!

The main attraction with the elevator-bank advertising trend is the number of people the campaigns can reach and, of course, the guarantee of a captive audience. Other benefits, such as creating an alternative income stream and reducing vandalism by giving riders something constructive to do between floors via optical illusions is creating much interest and intrigue! Combine these factors with the attention-grabbing creative appearing in these ads, and it’s no wonder this trend is both brilliant and captivating. 

Let’s take a look at a few creative uses of elevators by various companies!

Stickers were applied to elevator doors, giving the false impression that the doors were not shutting properly. The objective? To introduce Fiat’s new parking sensors.

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave the company one more way to show that Oreo is milk’s favorite cookie.

Here is a creative elevator advertisement for the Superman movie.

Becel, a brand of margarine that promotes lowering blood cholesterol, launched a campaign appropriately titled: “Take action. Love your heart.”

Cabrio’s campaign needed no title for the launch of its “mini.”

Now I invite you to share what you’re doing to dress up your elevator banks — or, should I say, entertain the riders?! Remember, it’s a great way to get your messaging in front of your current and prospective guests.