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Five functions your CMS should be doing

The inner workings of a CMS (content management system) are both highly necessary for hotels and incredibly complex. But it doesn’t have to be that way. Yes, there’s a lot for us techno-troglodytes to understand, and there’s definitely an array of functions you can bestow upon your CMS to help with your website and your operations.

The bottom line is that the administrative power of a CMS is not something you can likely ignore. It makes updating your website a breeze and gives you the logistical flexibility to stay in stride with the tempo of the World Wide Web. In case you’re still not convinced, here are five basic reasons why you should have, comprehend and use a CMS for your hotel.

1. Blog

A “web log” portion of your website lets you readily update your guests, both past and future, about recent happenings and neighborhood hotspots. It’s entertainment and a good motive for customers to frequent your website more often than they are right now. The content is easily shareable via your social media outlets to further heighten content generation and awareness through those channels. Think of the blog as the central hub to disseminate valuable information to all your social media activities. In addition, writing and typesetting with Google Panda in mind will do wonders for your SEO. 

2. Promotions

With total control over this portion of your website, you can better promote packages and specials in as timely a manner as possible. Think weekend blitzes: germinated, formulated, executive and broadcasted on the Thursday before a long weekend. This, and you can adjust on the fly. Not having this control means that every modification becomes an addition both in lost time and money.

3. Calendar of events

The goal is to have a quick list of everything happening at your hotel in the near future so guests are well informed and can plan accordingly. Along the same lines as your blog, a CMS lets you take control of upcoming events so no intermediary is required for last-minute updates. 

4. Specific updates

With a bit more complex tinkering, a CMS can be rigged to manage any other portion of your website, including accommodations, dining or weddings. As business needs evolve, so may the needs for the types and quantity of information on your website. Having the flexibility to complete nearly instantaneous alterations is a must for proper business strategy.

5. Getting staff involved

The real beauty of a CMS is that it’s easy for any staff member to update the website. The systems these days are very intuitive and require very little training for tech-savvy individuals. This ease of usage lets your whole “village” of departments — marketing, sales, HR, PR and social media — in on the action. If everyone knows how to use your CMS, it ensures content is posted in as timely a manner as possible. Your posts will also be far more authentic than if everything is relayed through the IT team or tasked to a designated social media manager.

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