Hashtags are everywhere these days, and the hospitality industry is no exception. They’re valuable tools in a hotel’s content strategy, catalysts for increased visibility and useful for capitalizing on trends. But with so many to choose from, which ones should you use? While this is by no means a complete list, here are a few to get you hitting “shift 3.”
Themed hashtags
1. #GreenMeetings
A resource for eco-conscious meeting planners
2. #Mombloggers
Family travel- and parenting-related conversations
3. #TravelTuesday
Open-ended and great for first-time hashtag users
4. #BeachFriday
It’s the weekend. Give the people what they want!
5. #FriFotos
A photo-based conversation with a different theme each week
Twitter chat hashtags
1. #TourismChat
Frequency: Thursdays @ 3 p.m. EST
Bi-monthly twitter chat focused on social media in the tourism industry
2. #LuxChat
Frequency: Variable
All things luxury in travel, fashion, food and wine and more
3. #TL_Chat
Frequency: Variable
Travel tips and discussion run by Travel + Leisure
4. #TTOT
Frequency: Tuesdays @ 4 p.m. EST
Short for “Travel talk on Twitter”
5. #TravelPics
Frequency: Mondays at 3 p.m. EST
One of Twitter’s top photo-based travel chats
Brand-driven hashtags
1. #SPGLife
If it’s a Starwood property, this is the hashtag to use
2. #FSTaste
Get a taste of Four Seasons’ food and wine from around the world
3. #TravelBrilliantly
Follow along as Marriott explores innovative travel ideas
4. #ICConcierge
Curated travel tips from Intercontinental Hotels and Resorts
5. #DestinationMonday
How Mandarin Oriental showcases its far-flung hotels and resorts