To enhance its upper upscale and luxury portfolio, Best Western Hotels & Resorts has acquired global representation company WorldHotels and its collection of approximately 300 hotels for an undisclosed sum.
WorldHotels CEO Geoff Andrew will continue in his role for the foreseeable future with Best Western President and CEO David Kong adding that the initial focus will be to “unlock WorldHotels’ potential by improving revenue delivery to its hotels while protecting its independent identity.” Kong said he expects WorldHotels members to benefit from Best Western’s e-commerce platform, partnerships, loyalty program, sales and marketing support and global distribution network. He also said growth in the WorldHotels portfolio should be enhanced by Best Western’s ownership.
“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” Kong said.