Search

×

Why blending in with your brand’s logo might not be so bad

Why it pays (not) to stand out: Feel like you’re seeing more sans-serif logos everywhere you look? It’s not a trick of the eye, according to this piece from Bloomberg. Everybody from Burberry to Yves Saint Laurent and Diane Von Furstenberg are embracing a bolder logo and casting serif back to the 1990s (where evidently it belongs?) While all these logos certainly aren’t exact copies of one another, one thing’s for certain: Lately in luxury, boldness is king. —Chloe Riley

The other end of experiential: I visited Sarajevo in 2000, nearly five years after the war had ended in that cosmopolitan jewel, but soon enough to notice bullet holes in many of the buildings. So, I’m not sure how I feel about a hostel that offers guests the chance to experience a version of that terrible conflict – complete with smoke, recorded gunfire sounds and a windowless “bunker.” It’s a form of “dark tourism” that the capital of Bosnia and Herzegovina has capitalized on since the war (and which, to be fair, exists wherever a tragedy has occurred, from Dealey Plaza to the Killing Fields). The owner says his millennial visitors think it’s “cool.” “But it is not cool. It is not a game,” he said. It does, however, have WiFi. —Barbara Bohn 

Get your airport hotel glam on: Perks, amenities, sleek design – the modern airport hotel has all that and more, according to the New York Times. “The old stereotype used to be that airport hotels were dumpy or staid,” says Reneta McCarthy, a senior lecturer at the School of Hotel Administration at Cornell University. “That’s no longer the case.” Marriott International’s Moxy brand, Florida’s Renaissance Orlando Airport Hotel, Dubai International Airport’s Jumeirah Creekside – all of these players understand that it pays to be more than just a place for weary travelers to rest their heads. —C.R.

Lost in data? The solution may be coming: Traditional computers have just about hit their max in terms of data processing power and the data itself just keeps growing and growing. Today, Google has a quantum computer it claims is 100 million times faster than any of the systems around currently. That level of computer is going to be critical if we are going to be able to process the monumental amount of data we generate (like in the hotel industry) and solve very complex problems, writes tech advisor and futurist Bernard Marr. The key to success, he says, is to translate our real-world problems into quantum language. —C.R.

Comment