Hilton on Monday announced updates to its guest loyalty program, Hilton Honors with new perks, including what it says is the highest elite point earning potential in the industry, the option to rollover nights and the opportunity to gift status.
Hilton said it announced these program changes, designed in direct response to extensive member feedback. “In 2018, we want to give our members more ways to earn their points and show our loyalty back to our most elite members,” said Mark Weinstein, senior vice president and global head of customer engagement, loyalty and partnerships at Hilton.
While many of these changes begin in April, several new benefits and ways to earn are already available to members in 2018. In addition to enjoying breakfast perks at a host of Hilton brands, Gold and Diamond Hilton Honors members can now enjoy complimentary Continental breakfast or a food and beverage credit at all of Hilton’s luxury properties, including Waldorf Astoria Hotels & Resorts. Beginning, January 18, members will also have access to the most rewarding credit cards Hilton has ever offered with the four new American Express cobranded cards.
Among the new benefits:
Easier way to earn points: Hilton is simplifying how members earn points when they book direct, making it easier for members to earn more points on hotel stays. Starting in April, increased elite tier bonuses will replace Earning Style Options.
Milestone bonuses: Hilton Honors members will earn 10,000 bonus points on every 10th night, once members reach at least 40 nights in a calendar year. It’s not a limited time offer, no registration is required and there is no cap.
Elite rollover nights: Silver, Gold and Diamond members in 2018 can rollover nights earned beyond their current elite tier requirements to count toward their elite tier status the following year.
Gifting Elite status: Stay 60 or more nights in a calendar year and members can gift Gold status to a travel partner. Stay 100-plus nights and upgrade that gift to Diamond.