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Briefs: Howes gets piece of Great National | Hotel rates forecast

Howes gets piece of Great National: Rachel Howes, former managing director of Booking.com, has taken an ownership investment in Irish owned hotel chain Great National Hotels and Resorts Group. Great National was formed in 2010 and encompasses the Ireland, UK, France and Northern Europe markets.

 


Corporate Hotel Rate Negotiations for 2018 Forecast: As the corporate and contract rate negotiation season is about to begin, the outlook for corporate rates is for sides to negotiate with positions of strength. The buyers’ position of strength is based on slowing US hotel room rate growth (approximate 3% in 2016 and between 2 and 2.5% in 2017) and increased use of alternative lodging, specifically “sharing economy” brands. Corporate and contract rate negotiations generally begin during September and continue into December. Corporate and contract rates represent almost 20% of occupied U.S. room nights and almost 30% of U.S. lodging industry revenue.

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