Dusit International, Bangkok, has signed a strategic partnership with China’s Dossen International Group to operate and develop DusitPrincess resorts and residences in China.
Dossen aims to sign at least 40 DusitPrincess properties in major leisure destinations throughout China within the next five years. Twenty-seven of these properties are expected to open before 2022, with the rest to follow in subsequent years. To date, Dossen operates more than 1,200 hotels under eight brands in over 200 cities worldwide.
Dusit believes its new partnership with Dossen Hotel Group will facilitate the rapid expansion of the DusitPrincess brand within China, allowing Dusit to focus on scaling its luxury and upscale brands as well as city hotels, while Dossen explores development options for DusitPrincess branded resorts and resort residences.
“Dossen International Group’s local knowledge and expertise, combined with our own experience, regional distribution channels, and distinctive brand of gracious hospitality, will provide a truly compelling proposition for owners,” said Ms Suphajee Suthumpun, Group Chief Executive Officer of Dusit International. “We are confident this will expedite the expansion of the DusitPrincess brand within China. We look forward to establishing a long and prosperous relationship with the Dossen Group.”