Choice Hotels International is opening its 63rd annual convention on Wednesday in Las Vegas with the “Future Ready,” which conveys its goal to make sure that every Choice hotel is ready for tomorrow.
With more than 5,000 hotel owners, general managers and hotel staff in attendance, new tools and technology will be highlighted, such as:
Choice University, the online learning system for hotel managers and staff, is previewing a newly enhanced website that creates a more tailored hotel learning portal, new training delivery approaches, and provides a better user experience with more intuitive search and navigation. The new ChoiceU.com officially launches on May 17.
A next-generation, cloud-based reservation system is rolling out this year, which is supposed to create a more seamless experience for guests and franchisees, and offer a unified, flexible technology infrastructure that allows for a more personalized customer experience.
Choice’s proprietary revenue management tools – ChoiceRM and SmartRates – will be featured and are supposed to enable franchisees to optimally price their rooms.
Badda Book. Badda Boom. A new integrated advertising campaign that encourages consumers to book directly through ChoiceHotels.com or the Choice mobile app for the lowest prices guaranteed and instant rewards.
The conference opens after Choice reported first quarter of 2017 results that included a 3.8% increase in domestic RevPAR.