SilverNeedle Hospitality Group, Singapore, is rebranding as Next Story Group and re-branding its hotel division as Next Hotels.
The news comes after the group acquired a marketing agency, Brand Karma, and developed an in-house architectural and design group, Virsa, to better service owners’ requirements.
“We now have the right set of specialized services, and are ready to move forward to help asset owners future-proof their real estate by giving consumers something fresh and relevant. Hence we’re launching as Next Story Group,” said CEO Anand Nadathur.
At the same time, to help guide and expand Next Story Group’s vision, veteran hotelier Patrick Imbardelli has joined the board of directors.