Just as the Americas Lodging Investment Summit (ALIS) was convening in January at the JW Marriott at LA Live, HOTELS invited eight industry leaders to discuss how to best manage and succeed in the battle for customer acquisition and loyalty.
In a 90-minute roundtable discussion, topics ranged from lessons learned from the emergence of the sharing economy, best practices for managing OTA relations, issues surrounding data science and, among others, the holy grail of loyalty.
A full-length feature story highlighting the discussion during the roundtable sponsored by the Wall Street Journal appears in the May print issue of HOTELS. Over the next two weeks, hotelsmag.com presents video highlights with key comments made by all of the participants.
Today, Marriott International’s Stephanie Linnartz on the role data and content play in building brand loyalty.