Punch up your social media skills by attending HOTELS’ one-hour webinar on April 27 showcasing the winners of the 2016 Social Hotel Awards.
Titled “Tangible solutions in a social sphere,” marketing gurus from IHG, Virgin Chicago and RBB Communications will present their winning case studies about reputation management, a Twitter video campaign, and a results-driven integrated digital campaign surrounding a wedding promotion. Click here to sign up for this exciting event with all original content.
Presentations will be made IHG Director of Marketing Annmarie Liddle; Virgin Hotels Vice President of Sales and Marketing Doug Carillo; and RBB Communications Vice President Maite Vélez-Couto, representing Secrets Playa Mujeres in Mexico.
Here’s what you’ll learn:
- How IHG increased the amount of guest-generated content by a multiple of 11 as a result of adding geolocation to social media monitoring.
- How the Virgin Chicago’s video series helped the hotel rise to a top 10 ranking on TripAdvisor and generate more than 1,400 incremental clicks to its website throughout the month-long campaign.
- And how a wedding promotion at a Secrets resort in Mexico led to 20 new wedding bookings within 12 weeks, generating US$165,360 in revenue.
Benji Greenberg of social media consulting firm BCV will provide commentary on the case study presentations throughout the program.
The event begins at 1 p.m. central time from HOTELS’ Chicago office and will be available on demand for everyone who signs up for this special event.