Marriott International is coupling a promotion of its hotel brands with an opportunity for Coachella festival-goers to stay in tented versions of guest rooms.
Marriott, an official partner of the Coachella Valley Music & Arts Festival in Southern California, is turning eight tents into fully furnished hotel rooms representing its lifestyle brands, including AC Hotels, Aloft, Moxy, Westin, Le Méridien, Renaissance, Autograph Collection and Tribute Portfolio. Each tent will feature furniture, amenities and décor unique to the brand.
Only loyalty program members are eligible to reserve the air-conditioned tents, which will be available during the second week of the festival. Included in the package are guest viewing areas, private restrooms and showers, golf cart shuttles to and from the stages and an on-site concierge.